Hidden Tech Organization and Hidden Tech Survey:
founded Hidden Tech in the
winter of 2002. The group now has over 600 members, which include
everyone from software developers to film producers and others who use
technology to drive their small, often-homed based companies. She is
director of the Hidden Tech Survey,
which aims to help define Hidden Tech companies (her buzz word) and
will be used to promote the Western Massachusetts region, which is part
of the Rt. 91 Knowledge Corridor.
Magazine Special Sections:
late 1990s, Ms. Zuckerman has worked with FORTUNE Magazine special sections
to develop, write and sell advertorials on a wide variety of topic area.
This work involves assessment of topics, national and global lead development,
sales expertise and and writing skills. She successfully produced a
section on ISO 9000 and has sections on Intelligent Transportation Systems
and Cargo Security under development.
"As vice president of Custom Projects for
FORTUNE, I have known Amy Zuckerman since 1998 and worked with her on
several projects that involved both generating leads for advertising
and writing. Amy is a dynamic marketer and respected writer. She gets
the job done with enthusiasm and verve."
FORTUNE Custom Projects
has produced many programs for individual corporations and associations.
She developed an interactive program to promote supply chain communication
for PeopleSoft -- a national software developer -- that was eventually
staged in Tucson in 1999. PeopleSoft customers were interviewed beforehand
to assess communication issues. Results were publicized at the program
and assistance offered.
Week Aerospace Conference:
developed all e-business panels for an Aviation Week aerospace conference
staged in Los Angeles in the fall of 2001. She and her team of A - Z
International researchers developed lists of speakers for each panel
and booked them all.
Nancy Shulman is principal
of Shulman Research and Sales which provides market research, marketing
and sales assistance to businesses in multiple disciplines. Her clients
include companies in software development, health care, technology organization,
fitness equipment and Hidden Tech. Prior to operating Shulman Research
and Sales, Nancy worked in the high tech industry in marketing and sales
for Data General Corporation, Quantrex, Interface Group, Tally Systems
and Wave Systems. Many of the clients she worked with and sold to included
a number of Fortune 500 companies and government departments: Johnson
& Johnson, REBI, FDIC, Department of Transportation, DOD, Honeywell,
Nations Bank, Akamai, Digital Island, Fortune City. An experienced commercial
real estate broker and real estate developer, Nancy developed a 275-acre
parcel into a premier neighborhood in southern NH. In addition, she
brought Applebees, Lindt Chocolates, Strawberries and other nationally
known chains to southwestern NH. Nancy earned a BA from Brandeis University,
an MBA from University of Massachusetts, and an MS in Internet Strategy
Management from Marlboro College.
Suzanne McGee is a public relations consultant
with a solid background in media and analyst outreach, event and conference
planning, and trade association member services. Her clients in the
high tech, energy, wireless software and tourism industries have in
appeared in publications such as Archaeology Magazine, Boston Globe,
Boston Business Journal, Computer Graphics World, eCFO, eWeek, Field
Force Automation and USA Today. McGee has planned, promoted and supported
events and tradeshows in Boston, Los Angeles, New York City and Toronto,
Canada. Recently, she publicized an Egyptian tourism event at the Metropolitan
Museum of Art in New York City and the opening of the Massachusetts
Golf Museum in Norton, MA.
Janice Beetle Scaife and Rachel Simpson of Beetle
Press, a Northampton business that offers writing, editing, public
relations, and graphic design services. It is run by Janice Beetle Scaife
and Rachel Simpson Lindsey, both former journalists in the Pioneer Valley
for many years.
Radwell Design + Communications, a Northampton-based
business in operation since 1986, offers a variety of services from
strategic planning and marketing consulting to the design and production
of corporate identity, multimedia and print collateral materials. Laura
Radwell, founder of the firm, has more than 20 years of experience serving
diverse clients in industries which include plastic, metal, textile
and apparel manufacturing, environmental engineering, healthcare, and
education. Business consultants, non-profits, attorneys and staffing
organizations have also employed the services of the firm.
Rob Nissen of Nissen
Public Relations has been a publicist for the last ten years. He
is the founder of Nissen Public Relations, L.L.C., a full-service book
publicity company which specializes in all nonfiction categories with
an emphasis on all areas of business, politics, and biography. He has
worked at several major publishing houses including Times Books/Random
House, Addison-Wesley, and John Wiley & Sons where he promoted
numerous titles and authors such as Gordon Bethune, CEO of Continental
Airlines, John C. Bogle, Founder of Vanguard, James Unruh, CEO of Unisys,
and Marlin Fitzwater, former Press Secretary for President Reagan and
Jonathon Podolsky is a graduate
of the University of Massachusetts Amherst, Summa Cum Laude. He
was a sales leader at MassLive, a regional news web portal for Western,
Massachusetts. He has started two non-profit organizations, is
a member of the core group of the Community for Integrated Learning
and Action. Mr. Podolsky is the owner of Northampton Marketing,
a marketing firm located in Northampton, Massachusetts.
Jeanne Yocum is president
of Tuscarora Communications, Ltd., a 15-year-old firm that provides
public relations and ghostwriting services. She ghostwrites books, book
proposals, articles, newsletters, speeches, and Web sites. Her newest
book is New Product Launch: 10 Proven Strategies, co-authored
with the head of a major Boston PR firm. Jeanne has developed and implemented
public relations campaigns for clients in higher education, commercial
and residential real estate, retailing, health care, financial and legal
services, manufacturing, management consulting, and banking, among others.
She also serves as a writing coach, helping people move their important
writing projects forward.